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11 Best Free Landing Page Plugins for WordPress 2023

Here are the best free landing page WordPress plugins ranked and reviewed.

Do you have an online store? Do you offer any services online? Are you looking to increase the number of members subscribing to your service? Then, you must have heard of landing pages. If you haven’t, it is time to familiarize yourself with them. Learn more about making landing pages important to your marketing strategy.

A landing page is intended for information and brand building. For specific campaigns, you will need specific landing pages. This is where you can capture a lead and convert it into profit. A landing page is a single webpage with one special objective—getting your visitor to do something you want. Every content on this page interests the visitor to take a particular course of action.

The objectives may include filling in subscription forms, providing contact details, purchasing a product, introducing a friend, or reading up on further information on the company or product. You can add some incentive for them, perhaps freebies.

The best landing pages are built with specific intended purposes in mind. They have structures that should be maintained with subtle differences according to the particular needs of individual websites. The marketing team should undertake a load of off-page optimization to make landing pages successful. The team should be able to get traffic to the landing pages. Once a visitor reaches a landing page, the page will do the rest of the job for you. This is critical to the success of the marketing campaign.

What makes a great landing page?

  • Convey the exact information that the visitor is searching for.
  • Be completely in sync with your marketing strategy.
  • Preferably be completely separated from your website.
  • Preferably not contain any menu as you do not want your visitor to wander away.
  • Carry content almost the same as that used in any advertising campaign so that it will be found easily by search engines without being directed to the homepage.

A landing page should not miss out on a catchy headline, a tagline that elaborates the headline, a really good image that captures the essence of your campaign, the benefits of your offer, and a call to action. Moreover, landing pages can be of the click-through variety, where visitors click through one page after another till they reach the shopping cart. They can also be used to gather the contact details of visitors, creating sales leads that can be used later. You should read up on this Unbounce page if you are a serious marketer.

Now that you know what landing pages are and what they should contain, your next concern will be how to create a landing page. Service providers can help you or use plugins to create landing pages. Plugins are less costly, and you have complete control over your landing page.

Best Free Landing Page WordPress Plugins

Some quality plugins can create beautiful and effective landing pages for WordPress.

1. Elementor Page Builder

elementor landing page builder

If you ever browsed for a WordPress theme, there is a good chance you already noticed Elementor mentioned. It is a spectacular drag and drop builder with outstanding flexibility and extendability. Making landing pages and any other custom web design happens quickly without investing too much time and effort. Indeed, there is no need to know how to code to work with Elementor. The tool guarantees a codeless experience developing the much-needed landing pages.

All the layouts you will put together with Elementor will be mobile-ready, cross-browser compatible, and optimized for fast loading speed. What’s also cool about Elementor is the real-time editing feature. In other words, the very moment you make a change, the result appears right in front of your eyes. No need to be jumping back and forth from back-end to front-end.

Here are the top five features of Elementor for landing page creation:

  1. Drag-and-Drop Editor: Elementor’s intuitive drag-and-drop interface allows you to build landing pages without any coding knowledge. You can easily add, arrange, and style elements on your page, which is ideal for quickly creating effective landing pages.
  2. Templates and Blocks: Elementor provides a vast library of pre-designed templates and blocks to use as a starting point for your landing page. These templates are professionally designed and can be customized to fit your brand and message. This saves time and effort in the design process.
  3. Responsive Design Controls: With Elementor, you have complete control over your landing page’s appearance on different devices. You can adjust spacing, sizing, and other elements specifically for desktops, tablets, and smartphones, ensuring a seamless user experience across all devices.
  4. Widgets and Content Elements: Elementor comes with a wide array of widgets and content elements, such as headlines, images, videos, buttons, forms, testimonials, and more. These elements are crucial for building a landing page that converts, as they allow you to include all the necessary information and calls-to-action (CTAs).
  5. Conversion Rate Optimization Tools: Elementor offers various tools to help optimize your landing page for conversions. This includes form widgets that easily integrate with email marketing services, countdown timers to create urgency, and animation effects to draw attention to important elements on the page.
  6. Pre-made Elementor Themes: Elemtntor has the most WordPress themes made specifically for it.

Price: Freemium. Premium pricing starts at $59/year. An option with hosting is $9.99/month.

Active installations: 5+ million

2. Beaver Builder

beaver builder lite plugin

Beaver Builder is not just a cool name for a landing page plugin; it is also the name of one of the best page builders out there. It has it all at the tip of your fingers, ready for you to employ and take to your advantage. With Beaver Builder, you can hammer out the most striking and high-performing landing pages to boost your conversion rate. Of course, testing is involved before you want to see the results you want to attain with your business. However, testing, creating, and launching new layout variations are super fun with Beaver Builder.

Core amenities of Beaver Builder are mobile-friendliness, full-width and column-based layouts, custom CSS classes and handy widgets and shortcodes. Beaver Builder works fluently with pages, posts, and other custom layouts, giving you all the right to create the designs you dig. And if you would truly want to take landing page creation to an entirely new degree, Beaver Builder premium plugin is the way to go.

Here are the top five features of Beaver Builder that make it an excellent choice for building landing pages:

  1. Drag-and-Drop Interface: Beaver Builder offers a front-end visual editor that allows you to drag and drop elements onto your page. This intuitive interface makes it easy to design landing pages without any coding knowledge. You can see your changes in real-time, which simplifies the design process.
  2. Templates and Content Modules: Beaver Builder provides a variety of templates and content modules that can be used to quickly create and customize landing pages. These templates are professionally designed and can be modified to suit your needs. The content modules include various elements such as text, images, buttons, sliders, and more.
  3. Mobile Responsiveness: With Beaver Builder, you can create responsive landing pages and look great on any device. The page builder automatically adjusts your layout to fit mobile, tablet, and desktop screens. Additionally, you can tweak settings for different devices to ensure the best user experience.
  4. Landing Page-Specific Rows and Modules: Beaver Builder includes rows and modules that are particularly useful for landing pages, such as call-to-action buttons, subscription forms, countdown timers, and pricing tables. These elements are essential for encouraging visitors to take action, whether signing up for a newsletter or purchasing.
  5. Third-Party Integrations: Beaver Builder integrates with various third-party services and plugins, which is important for landing pages that aim to convert visitors. You can easily connect with email marketing services, CRM software, and payment gateways to streamline capturing leads and processing transactions.

Price: Freemium. The cheapest paid version starts at $74/year.

Active installations: 100,000+

3. Thrive Architect and Landing Pages

Thrive Architect is a premium plugin that is a good value for money. It is 100% conversion-optimized and looks perfect with whatever theme you use.

Thrive Suite - Landing page building solution for WordPress

You can choose from the 122 different templates, retain the layouts just as they are, or change anything on the page any way you like. The sequence of landing pages that work well together or landing page sets are available.

You can completely overhaul any template using the intuitive front-end Thrive Architect. More importantly, you can see your template take shape even as you drag and drop without refreshing or switching from the editor to the preview tab. You will see your page just as your visitor will see it.

The plugin allows a high degree of customization, and you can edit text, images, change backgrounds, and add videos. Countdown timers with specified end dates can be set. As if this were not enough, you can use codes provided to design an entire template library of your own.

A two-step opt-in process is available. In the first, you click on a button, which leads you to the second step where you can fill up the form. This ensures a greater conversion rate. Many content elements, such as content boxes, styled lists, guarantee forms and many more, have been included, and you can add them as you like.

Here are the top five features of Thrive Architect:

  1. Conversion-Focused Elements: Thrive Architect is designed with a focus on conversions. It includes a variety of conversion-focused elements such as testimonial boxes, lead generation forms, call-to-action buttons, countdown timers, and more. These elements are essential for a landing page that aims to increase conversions.
  2. Pre-Built Landing Page Templates: Thrive Architect offers over 200 pre-built landing page templates that are professionally designed and conversion-focused. These templates cover many use cases and can be fully customized to match your brand.
  3. Inline Text Editing: Unlike many other page builders, Thrive Architect allows you to click on any text element and start typing right away, offering a truly ‘What You See Is What You Get’ (WYSIWYG) experience. This makes it incredibly easy to build and edit your landing pages.
  4. Advanced Hover Effects: Thrive Architect allows you to add hover effects to almost any element on your landing page. This feature can be used to draw attention to specific components on your page, such as call-to-action buttons or links.
  5. A/B Testing for Landing Pages: With Thrive Optimize, an add-on for Thrive Architect, you can easily carry out A/B testing on your landing pages to find out which version performs better. This feature is crucial for optimizing your landing pages for higher conversions.


Install and activate this plugin on one site will cost you $67. For multiple sites, it’s $97; for a developer to install it on a client’s website, it’s $49 per month when paid annually.

4. OptimizePress

OptimizePress is a theme and plugin, as it comes in both modes. Those happy with their current theme should stick to it and use the plugin mode. But for those who intend to set up a marketing website, the theme may be a better option.

OptimizePress - landing page builder for WordPress that converts

This plugin will help to establish, grow and convert an online audience. It does not merely help build landing pages, but can help secure content for subscription members, create sales or marketing pages, or operate authority blog sites.

This plugin is designed for WordPress, and there will be no WordPress plugin conflict. You can choose from 30 different templates and adopt them as your own. Or you can customize it with the help of the Visual Editor. Editing can be done from the frontend and you can see the changes even as you make them. With the help of the Element Browser, you can choose from 40 different content elements and include them in your template. No coding is required at all.

This tool is developed on the principle that the appearance of your website counts for everything and that being responsive is no longer an option. The landing pages can size down instantly to handheld devices. The plugin can integrate at the API level with Aweber, MailChimp, GetResponse, iContact, Office Autopilot, Infusionsoft and 1Shopping Cart.

Here are the top five features of OptimizePress as a landing page builder:

  1. Optimized Templates for Conversion: OptimizePress has many templates optimized for conversions. These templates are designed for various landing pages, including webinar pages, thank you pages, and sales pages. Users can quickly select and customize a template to fit their brand and campaign needs.
  2. Easy Editing with LiveEditor: The LiveEditor system allows for real-time editing of landing pages. Users can instantly see the changes they make to their pages, simplifying the design process and helps achieve the desired look and feel without coding skills.
  3. Integration with Marketing Tools and Services: OptimizePress integrates seamlessly with many email marketing services, CRMs, and webinar platforms. This makes it easy to connect landing pages with existing marketing tools and automate lead generation and follow-up processes.
  4. Membership Portal Creation: Beyond landing pages, OptimizePress allows users to create membership sites with protected content areas. This is useful for businesses that want to offer exclusive content to subscribers or sell online courses and memberships.
  5. Mobile Responsive Design: All landing pages created with OptimizePress are mobile responsive, ensuring they look great and function well on any device. This is crucial for capturing leads and sales from mobile traffic, which makes up a significant portion of internet users.


You can purchase the plugin with a one-time payment of $97 for the core package for three sites you own and operate. The publisher package for 10 sites costs $197. Lastly, the pro package for 30 sites costs $297. The purchase also entitles you to a year of free support and updates. If you are not satisfied, you can avail the 30-day money-back guarantee.

5. Leadpages

You cannot truly call Leadpages a plugin. It is more a landing page creating platform. It includes powerful features like LeadPages, Lead Boxes, Lead Digits, Lead Links, A/B Split Testing, Analytics and Template Importer.


70 pre-made templates ensure you do not feel lost and will help you find a starting point for your project. Customizing a page is intuitive. Embed videos and drag and drop any content element as you like. You can hide all the elements that you do not want to use. And with Template Importer, you can import any template that you like.

LeadPages can collect leads from web pages, emails, social media and text messages. Publishing your lead pages is also quite easy. You can publish to your server, WordPress site, or Facebook account. You can covert existing webpages or websites into lead-generating pages with the help of Lead Boxes.

Lead boxes are pop-up boxes open when visitors click a predetermined link or button. They contain forms that are integrated with your email service provider. You can set any trigger for the pop-up.

With Lead Digits, you can capture potential customers’ emails and phone numbers when they send a unique text to a specified number. You automatically add these details to the list that you create with your email service provider. Lead Links will help subscribers or readers opt into a list simply by clicking on appropriate buttons.

Additional features like one-click Facebook registration, pre-populating the landing page fields, and sorting landing pages by conversion rate, make this plugin more attractive to purchase and use.


You can purchase a LeadPages Standard package suitable for home businesses and entrepreneurs for $25 per month. The Pro Package suitable for professional websites will cost $49 per month paid annually and the Advanced Package is suitable for marketing teams and agencies at $199 annually. The plugin offers a 30-day money-back guarantee.

6. Landing Page Builder

landing page builder

You do not always need to be a pro when building all sorts of landing pages. With the Landing Page Builder plugin, you can get the ball rolling immediately, even without coding and design knowledge. This powerful and practical software will help you create squeeze, landing and opt-in pages without breaking a sweat. No more working with the dull code and starting from square one. Thanks to Landing Page Builder, you can have it all set in close to no time.

Some of the numerous features of Landing Page Builder are drag and drop builder, visual editor, ready-to-use templates, custom-made widgets and live form builder, to name a few. This landing page plugin also integrates with many marketing services for ease of use.

Active installations: 10,000+

7. Unbounce Landing Pages

unbounce landing pages

Regardless of the marketing campaign, you plan to launch, you can create the niftiest landing pages with Unbounce. This insanely easy-to-use tool is full of quality features to ensure building fully active custom layouts which you can effortlessly publish on your existing WordPress page. Of course, Unbounce is also a fantastic plugin to create different landing pages and split-test them against each other. You can customize the web designs and make them follow your regulations and requirements precisely.

Some of the excellent features of Unbounce are over eighty free ready-made templates, mobile and desktop layouts, MailChimp compatibility, event tracking, and Google Analytics tagging. This plugin will be a breeze connecting Unbounce to your WordPress website and having your marketing funnels under total control.

Active installations: 20,000+

8. Landing Page Cat

landing page cat

If you are on the hunt for a quick and simple solution to creating landing pages, Landing Page Cat plugin is a fine tool to consider using. Landing Page Cat ensures your final creations are conversion-focused with the available content. After all, aren’t we building landing pages to get more leads and test different variations of existing layouts for continuous improvements? The answer is obvious.

To save you time figuring out how to start with the Landing Page Cat plugin, watch the step-by-step video tutorial and get the gist. First, there is no need to know how to code. And second, it is way simpler than you think. Yes, that is pretty much it. Download the landing page plugin for WordPress now and start playing around with all sorts of available features.

Active installations: 1,000+

9. Coming Soon Page by SeedProd

Coming Soon and Maintenance Pages are a kind of Landing Page. These pages collect leads while the site is under construction or maintenance or preceding a launch. Coming Soon Page by SeedProd is ideal for launching a site.

The landing page, opt-in email form, and social media links will help to create buzz around the new site. Add a countdown element, and auto-launch the website at a preset date and time.

Seed Prod

You can also show the Coming Soon Page for some web pages or the whole site. This means it is possible to launch your website in parts when they become ready.

With Seed Prod, you can use the pre-made themes or use your own. With the default theme and customization options, you can design and publish your Coming Soon page in minutes. Developers can use code to customize. The backgrounds need not be boring. You can add full-screen images, slideshows, or video background. Google Fonts and Typekit access mean you can use beautiful fonts to build your pages. Animation effects are also available.

It integrates with major email marketing platforms, the major ones like Aweber and MailChimp included. If you want some users to bypass the Coming Soon page and gain access to webpages, you can do so by giving them a bypass link. You can also allow them to bypass using IP address or WordPress roles. Store emails in WordPress directly and export them to any service provider. Referral tracking is possible to incentivize sharing.

Active installations: 900,000+


A free version with reduced features is available. But you must buy a license to take full advantage of this plugin. The All Access License is $199 for unlimited sites and lifetime support. A Developer License costs $79 for use on unlimited sites and one year of support. A Business License at $49 will entitle you to use on five sites and a Personal License at $29 will entitle you for use on just one site. A 30-day money-back guarantee is available, too.

10. Ultimate Landing Page

Ultimate Landing Page is a free plugin that will help you create landing pages and coming soon pages and publish them in minutes. You can publish them immediately or delay their publication according to a schedule. The plugin will also help you create sales pages, and if you wish, you can set your landing page as your homepage.

Ultimate Landing Page Plugin

The plugin includes a collection of templates, all of which are customizable. The page builder will support your imagination in designing and building the page. You will see a marked uptick in conversion rates with this plugin.

You can determine which template or variant you want to publish with split testing. The integrated features include SEO metabox, MailChimp, Gravity Form, Contact Form 7, and Ninja Form. Send the leads captured on your landing page directly to MailChimp. You can also add custom forms using HTML.

This plugin is not exactly rich in features, but it loads fast and easy customization.

Active installations: 1,000+

11. Instapage

To publish effective, conversion-ready landing pages real fast, Instapage is a good choice. Build a page within Instapage, and push it to your WordPress site to publish it as a subdirectory. Run split tests first, and find the best version to publish.

Instapage - landing page website builder

The plugin contains a log the authors can access to detect issues. This feature is off by default and will be available only at your request.

Choose from 100+ templates under categories for landing pages, click-through pages, mobile apps, webinars, and thank-you pages. Another advantage is the plugin’s integration with 20+ email service providers.

The plugin is responsive and includes automated marketing, analytics, and SEO-friendly features.


Instapage offers a 14-day free trial. Annual pricing costs $199/month, while monthly pricing is $299/month. It is the most expensive landing page builder but also the most flexible and beautiful.

Comparing Top Landing Page Website Builders for WordPress

here is a comparison table for the four WordPress plugins with a focus on landing page building:

Features/PluginsElementorBeaver BuilderThrive ArchitectOptimizePress
Free Version Available
Pricing for Pro VersionStarts at $49/year for a single siteStarts at $99/year for unlimited sitesStarts at $67 for a single siteStarts at $99/year for a single site
Drag & Drop Builder
Live Front-End Editing
Mobile Responsive Design
Optimized Templates for Conversion
Integration with Marketing Tools
A/B Testing❌ (Available with third-party plugins)❌ (Available with third-party plugins)✅ (with Thrive Optimize add-on)
Advanced Hover Effects
Membership Portal Creation❌ (Available with third-party plugins)❌ (Available with third-party plugins)
Multi-Step Forms❌ (Available with third-party plugins)
Comparison table between the most popular plugins for landing page creating.

Which Landing Page Plugin Is the Best for You?

Plugins provide significant benefits to campaign-oriented programs and help to spike conversion rates. Before you rush to buy a plugin, check whether the theme you use will help you build custom landing pages. Many themes offer this option as part of their standard features. If it serves your needs sufficiently, you need to look no further.

Now that we have checked out the features of many plugins, which is the one that you will pick? Remember that most features are common to all plugins, with little to no distinction between them. Value for money should be the basis of your choice.

If you have any particular requirement, you may pick a plugin that best suits that requirement. If you want a free plugin, Elementor is the best choice. LeadPages may fit the bill to make free downloads available to your subscribers. Seed Prod is the one for you if you launch a website. Ultimate Landing Page may be the best if you look for fewer features with faster load times. To have your products, especially digital products, displayed to advantage, maybe you should look closely at Parallax Gravity. If speed is combined with great-looking content, you are looking for pick Thrive Landing Pages and Content Builder. Add that to the list building capability, choice of templates, scaling for mobiles, and drag and drop feature, and Thrive Landing Pages and Content Builder will be my pick.

I would be glad to learn from your experience with landing page plugins, so please comment below about your experience.

FAQ: Landing Page Plugins for WordPress

What is a landing page plugin? 

A landing page plugin is a tool that helps you create landing pages directly on your WordPress site. These plugins often come with drag-and-drop builders and pre-designed templates to simplify the process.

Why use a landing page plugin?

A landing page plugin allows you to design and publish high-converting landing pages without needing to know how to code. They also often integrate with other marketing tools like email marketing services and analytics tools.

Are there free landing page plugins for WordPress?

Yes, there are several free landing page plugins available for WordPress. However, many also offer premium versions with additional features and functionalities.

What are some examples of free landing page plugins for WordPress?

Some examples of free landing page plugins for WordPress include Elementor, Beaver Builder

Do free landing page plugins come with pre-designed templates?

Yes, many free landing page plugins come with pre-designed templates that you can use as a starting point for your landing page design.

Can I use a landing page plugin if I don’t know how to code?

Absolutely! Landing page plugins are designed to be user-friendly and often come with drag-and-drop builders, which means you don’t need to know how to code to create beautiful landing pages.

Do free landing page plugins integrate with other marketing tools?

Yes, many free landing page plugins integrate with a variety of other marketing tools like email marketing services, CRM systems, and analytics tools. However, the specific integrations available may depend on the plugin.

What’s the difference between a free and a premium landing page plugin?

While free landing page plugins offer a range of useful features, premium versions often provide additional functionalities such as more templates, advanced design features, priority support, and more.

Can I create a mobile-responsive landing page with a free plugin?

Yes, most landing page plugins allow you to create landing pages that are responsive and look great on all device types, including mobile devices.

Do free landing page plugins support A/B testing?

Some free landing page plugins may offer basic A/B testing features. However, more advanced A/B testing functionalities are typically available in premium versions or require additional plugins.

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Frontend web developer and web designer specializing in WordPress theme development. After graduating with BA he self-taught front-end web development. Currently has over 10 years of experience in mainly CSS, HTML (TailwindCSS, Bootstrap), JavaScript(React, Vue, Angular), and PHP. Obsessed with application performance, user experience, and simplicity.

This Post Has 2 Comments

  1. Hi Vishnu, excellent post. It’s important that people understand the importance of building landing pages for their marketing campaigns in order to get the most from them. And, with all of the options available for building those landing pages, it’s easier than ever to get started and quickly create pages that will perform.

    Thanks for including Instapage in your post. I’d love to hear more of your thoughts on our platform sometime. Maybe even read an in-depth review.

  2. Mohammed Moeez says:

    That’s a very detailed article on WordPress landing pages. You can see the hard work by just reading this article. Kudos to the writer.

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