skip to Main Content
Our free WordPress themes are downloaded over 5 MILLION times. Get them now!
Colorlib content is free. When you buy through links on our site, we may earn an affiliate commission. Learn More

20 Best WordPress Themes for Selling Digital Products 2023

Here’s the thing: Selling digital products has never been easier, thanks to these unique WordPress themes.

We were eager to look into this list because we sell digital goods like WordPress themes and plugins.

We studied many in great detail, figuring out what works and what doesn’t.

This is the list of the 20 BEST themes that you can use for digital products, such as:

  • Music and stock audio files
  • Stock images and other graphics
  • eBooks
  • Themes, templates plugins and mockups
  • Scripts and software
  • Online Courses and Webinars
  • And any other downloads (yes, really!)

Undecided about which products to sell? Here are the best-selling digital products for 2023.

Payment processing, adjustable product details, and flexible payment options are possible with Easy Digital Downloads and similar plugins for selling digital goods.

These themes are BOMB.

Eat. Sleep. Digital Products. Repeat.

Best WordPress Themes for Selling Digital Products


LeadEngine is a creative, compelling, and responsive WordPress multipurpose website theme.

Businesses and ventures across the board will feel right at home with LeadEngine. Digital agencies, marketers, and product businesses love LeadEngine.

With sleek Digital Landing and SaaS Landing demos, design work is effortless. In addition, WPBakery page builder and 200+ custom blocks offer all the customization you will need.

Showcase your products in the best possible light with dynamic charts, graphs, and data reports. You name it: smooth transitions, seamless animations, hover effects, and LeadEngine brings it to the table.

Make the right first impression and watch your business grow with LeadEngine!

More info / Download Demo


marketica clean digital marketplace theme

Marketica is a unique and flexible WordPress theme for marketplaces and online stores selling digital products.

This theme offers countless page templates that you can use for setting up your digital products store.

Marketica is integrated with the drag & drop builder to help you build unlimited page layouts for your website.

In addition, it has custom Tokopress shortcodes plugins that make it easy for you to incorporate visual designs and elements.

Moreover, Marketica is bundled with Slider Revolution to help you create striking slideshows.

This theme also supports MailChimp that assists you in adding a signup/subscription forms to your website.

Marketica is compatible with WooCommerce, so you can easily set up an online digital products store.

More info / Download Demo


Shopkeeper is a WordPress eCommerce theme, a one-stop-shop solution for digital shopping website needs.

This theme has been constructed with the core strength to handle shippable and digital goods effortlessly.

Tons of extremely diverse yet entirely tasteful layouts are included with Shopkeeper, so you can hit the ground running with a wealth of different homepage and website styles.

The Slider Revolution plugin provides beautiful sliders to illustrate your favored, on-sale or seasonal goods, in spectacular CSS3 and Parallax visual animations.

Furthermore, Shopkeeper uses Foundation front-end code to be natively responsive.

Meaning, owners of any device, platform, or screen size can enjoy a smooth shopping experience.

More info / Download Demo

The Hanger

the hanger

The Hanger is also a WordPress theme ready to sell digital products (via WooCommerce). But you can sell whatever your heart desires with The Hanger.

Digital downloads, subscriptions, appointments, The Hanger is a website skin that supports it all. But first, you will want to see it in action by heading over to the live preview before you fully commit.

The Hanger provides unlimited features regarding creating a page for your digital products. You won’t need to do anything for yourself, from minimal and flexible layouts to stacks of pre-made material!

Give The Hanger a test run, see how well it performs, and let it unlock a new horizon of possibilities for you.

More info / Download Demo


Landkit is an amazing WordPress theme that inclines its perks toward landing pages.

The theme works for all businesses that require promotions. Landkit is also the best option for digital selling. It not only handles incredible SEO and social media sharing, but it also supports a child theme for extreme customization.

Additionally, Landkit uses mega menu, Google Fonts and pass through WPML and RTL for multilingual support.

Landkit makes a great selling platform because of its visual appeal and simplicity.

(You will find all elements easy to set up without coding skills.)

Make portfolios, blogs, and videos/sliders backgrounds without fear of extra adjustments.

More info / Download Demo



Incubator is a robust, creative and responsive WordPress startup business theme.

It is a comprehensive toolkit that allows webmasters to efficiently and quickly set up an online shop.

Designing your website within Incubator is as easy as dragging and dropping with the WPBakery page builder, crafting and fine-tuning your slideshows with Slider Revolution, and overhauling everything else through the incredibly intuitive admin panel options.

Incubator is a competent salesman that can natively handle your digital portfolios and download purchases with utter ease and speed.

Lightweight and fast-loading, Incubator’s HTML5 coding makes it easy on the servers even under peak traffic conditions. Make your dreams come true!

More info / Download Demo


sway wordpress theme for selling online

Sway is an excellent WordPress theme for selling online, regardless of the industry and the items you’d like to push. You can treat yourself to speedy website creation with multiple eCommerce-ready demos that support one-click import.

You do it quickly with the intuitive page builder when configuring the default settings.

You can mix and match the available elements and introduce your ideas and custom tweaks – Sway is ready for everything.

Outstanding performance and mobile optimization ensure that everyone shops using their favorite device. You can also translate Sway into any language you want, even add a language switcher. Go global!

More info / Download Demo


Intact is a premium quality WordPress multi-purpose theme. It has incredible options for easy use and (100%) customization.

Intact is optimized for SEO, mobile devices, and loading speed. It is WPML-compatible, which makes it translation-ready and multilingual.

Intact has wide compatibility with add-ons like JetPack and W3 Total Cache.

Moreover, it is integrated with Google Maps and parallax effects. It is also widget-ready, open to social media, and well-documented.

Consider this theme if you want a stunning display to sell your products.

More info / Download Demo


TheGem is a flexible, business-focused WordPress theme. It is the number one choice for building online shops with versatile functionality.

You can sell anything you want with any of the available specialized demos.

TheGem also provides you with modern and trendy tools that will provide a fresh user experience.

Moreover, TheGem gives you creative freedom without ever having to code, thanks to WPBakery Page Builder. You also get 80+ content elements and 450+ pre-built pages.

Beautiful typography and more than 2,500 icons are also available. Furthermore, TheGem is built with a mega menu in 2 styles.

You can translate pages and send products newsletters with WPML and MailChimp compatibility.

More info / Download Demo


amera wordpress theme selling digital products

Amera is a modern WordPress theme for selling digital products. (You can put it into play immediately.)

It is beginner-friendly, ensuring you get the most out of it without a hassle. From 8 homepage demos to numerous other internal layouts, Amera rocks it all and an array more.

Using Amera as-is is possible, but making improvements is an option, too. It is the drag-and-drop page builder that does the trick.

Moreover, Amera is mobile-ready, compatible with popular web browsers and retina screens. Other specialties contain a mega menu, product zoom, Ajax add to cart, quick view, newsletter pop-up and one-step checkout (!).

Still, this is just a small segment of the whole Amera package.

More info / Download Demo


saashub digital product wordpress theme

SaaSHub is a digital product WordPress theme that offers you to push your project to new heights. It has a very new-age appearance, which you can improve and adjust to your needs.

To do so, the convenient dragging and dropping page building offers you complete creative freedom.

What’s more?

SaaSHub has ready-to-use shortcodes that you can use to adjust the default configurations.

You can even translate the theme using WPML and tailor it to your local audience. Grab SaaSHub, enjoy the one-click installation and go from there.

More info / Download Demo


tmexco wordpress theme for selling digital products

You can establish a fully functional digital marketplace to sell just about any product with Tmexco. You can quickly set things up with the 2 homes and other necessary internal pages.

For branding, improving and performing any other configurations, you will never need to deal with code when working with Tmexco.

Some other tool specialties are the sticky menu, Dokan support, Google Maps, animations, and Contact Form 7.

Awesome filtering, pricing tables, testimonials, and blog section are just a few extras worth mentioning. Instead of doing things from scratch, opt for Tmexco.

More info / Download Demo


tijarah wordpress theme for selling digital products

Tijarah is a WordPress theme for selling digital products. Creating your marketplace is easy and swift.

Everyone can win the process, whether you are just starting or a senior web developer. (Tijarah fits any user.)

The package of amazing features contains WooCommerce, Dokan, Bootstrap, social links, and a back-to-top button.

You can experience Tijarah first-hand by visiting its live demo preview and seeing how amazing it is. Remember that all the elements and page layouts are also 100% modifiable.

More info / Download Demo



BookShelf is a lightweight and responsive WordPress books, media and digital goods online store website theme.

It is a theme that services online digital goods stores across various industries and fields. From publishing houses or freelance authors to recording studios, musicians, artists, video game or app developers, and writers of all kinds – BookShelf supports it all.

Also, this theme shines through every aspect of the eCommerce experience, from its convenient and powerful demo websites to the flexibly aesthetic page templates.

You can easily style your website visually to match the branding from top to bottom.

Fostering a community around your online digital goods store is easier than ever with bbPress and BuddyPress plugins support.

More info / Download Demo



You can create a professional website that can earn the trust of your customers with DigiSeller. Site owners can sell goods from a specific niche, or offer a more varied selection.

You can distribute computer games, media files, music, books, courses, or other digital items. Once you add your products and determine your payment gateway criteria, your store is ready.

It’s that easy!

The checkout process has fewer steps, making it more convenient for all customers.

While some eCommerce sites can have mobile compatibility issues, yours will be fully responsive.

Different payment gateways and Google AdSense compatibility make DigiSeller a theme to consider.

More info / Download Demo


reco easy digital download theme

You need solid web space to push digital products and freebies.

Reco is an appropriate WordPress theme that takes care of your fresh new webspace full of free stuff.

Reco ensures a mobile-ready, retina-friendly, cross-browser-compatible layout that guarantees killer operation. By the way, Reco is also optimized for top-notch performance and search engines.

There’s more.

The Reco kit includes 5 home demos, 3 single post styles, 4 post formats, and 9 custom widgets.

With regular updates, you are safe and secure that your website will stand the test of time, looking modern and fresh for years to come. Take Reco to your full advantage!

More info / Download Demo


junko wordpress theme

Junko is a neat WordPress theme for selling digital products and electronic devices.

It has 4 responsive demos, several pre-defined headers, blog sections, a contact page, and more.

You will find other treats within Junko: MailChimp, advanced theme options, mega menu, product slider, daily deals, and quick view.

Nowadays, a tool like Junko is all you need to start an online business. Kick it off almost instantly since most of the work is already completed.

More info / Download Demo


antomi wordpress theme

Antomi is a multipurpose WordPress theme for selling digital products, powered by the WooCommerce plugin.

From components to various front and internal page layouts, Antomi takes care of everything. You will also never need to worry about coding and other advanced tasks.

You can still see grand success with Antomi, even as someone who has never set up a page yet.

Import the sample material with a single click and start the journey immediately.

Different header and footer layouts, smart filtering, wishlist, AJAX shopping cart, mega menu and gorgeous color schemes, Antomi has the material you require to put into play.

More info / Download Demo


mayosis wordpress theme selling digital products

Mayosis is a WordPress theme for selling digital products of any type. You can create niche digital marketplaces or generic ones.

You will appear professional from the very beginning when utilizing Mayosis.

This theme ensures that your platform will always follow all the latest web and tech trends!

What’s special about Mayosis is that it comes with both WPBakery and Elementor page builders and 20 custom elements for both editors.

Mayosis delivers the freedom you deserve when building your webspace even if you don’t have prior experience.

Go all in, and you will have a fully functional digital products-packed marketplace running with little time and energy invested.

More info / Download Demo


appland wordpress theme selling digital products

Starting your thing on the web with AppLand will be a piece of cake. If you are looking for a WordPress theme to help you sell your digital products, look no further and study AppLand.

Take a peek at the live preview of its countless ready-to-use demos, and you will be hooked by it in an instant.

The team of experts is always working hard behind AppLand to ensure you get the most out of it, and your web platform stands the test of time.

Perform customization tweaks with the included page builder and modify the look to fit your products best. Translate the theme to any language you fancy and localize the experience.

AppLand also follows all the latest web and tech practices to bring your project to the top.

More info / Download Demo

Still not sure how to start selling digital products? Our guide covers everything you will need in great detail, from what products to choose, what software to use, and how to market your products.

Was this article helpful?

Frontend web developer and web designer specializing in WordPress theme development. After graduating with BA he self-taught frontend web development. Currently has over 10 years of experience in mainly CSS, HTML (TailwindCSS, Bootstrap), JavaScript(React, Vue, Angular), and PHP. Obsessed with application performance, user experience, and simplicity.

This Post Has 43 Comments

  1. Rita Vissers says:

    None of these themes are good for selling/showcasing digital products

    1. Rita,

      It all comes down to your personal preference and product that you are looking to sell. Some more genetic eCommerce themes that can be used for digital as well as tangible products can be found here. Maybe that’s what you are looking for as everyone has its own idea how everything should look and function.

      Let me know if you have some specific requirements and will try to come up with some suggestions for your website.

  2. nomadetech says:

    Is the Noise theme compatible with woocommerce, i need to sell digital and cd products.

      1. nomadetech says:

        Thanks a lot !

  3. thanks for share , too good themes a, i used it in my site.

    1. Thank you for your comment!

      There are two things that I would like to point out:
      1. You are using RedWaves Lite WordPress theme which is completely free theme and is not listed on this theme collection or anywhere on Colorlib. I guess you have confused your theme with some other one. All above listed themes are premium themes and none of them are available for free.
      2. Your website will eventually be closed because of domain name you are using. You are confusing users with the original domain name and have the same content as original website. A single email to your domain registrar from the original domain holder is enough to close your website entirely. Make sure to take immediate action and register a new domain name or otherwise you might have a hard time. While original domain holder is from US and you are from Pakistan it won’t make any difference once complaint will be filled.

      Sorry for breaking these new for you but someone had to do it.

  4. I’ve been trying to find a theme that would suit the sale of documents created by a form template. Any suggestions? I’ve spent hours upon hours searching different themes.

    1. Anthony,

      Could you please explain how you are going to generate those documents form templates? If there is a tool that generates it, you can try to use something flexible such as WooCommerce to process payments and leave the rest for the tool you are using.

      More information would be very helpful to understand what tools you have and how you can’t make it all work together.

  5. Mischelle says:


    Thank you so much for this post, I am currently trying to setup a site, I set it up on Prestashop but have found the modifications very hard and the site is slow, so decided to move to WordPress. I am selling business document templates and training modules and have had a good range of sales previously on DocStoc but moving from there. I have hundred of documents from my year consulting. In advance I am not an IT person just a small business owner.

    QUESTION: Yes I do actually have one, I am looking for a theme that is designed to work with EDD but looks like the “Book Store” shop layout. I had a look through the book store theme you listed but it says it’s designed for WooCommerce, I want to keep away from Woo as I only have digital products.

    Once again thanks for the post, it was perfect for helping me out.

    1. Mischelle,

      Unfortunately, there is a very limited selection of WordPress themes for EDD. The thing is that EDD platform is meant for developers therefore most of the sites that are using it are custom built. It is expected that this trend will change as EDD will grow in popularity but for now you either have to stick with regular themes or get download one of EDD starter themes and start building from there.

  6. Elisabeth Kolerus Vind says:

    Looking for at website where it is possible to:
    – selling e-learning video packagdes (especially this is important)
    – booking courses (I teach people regarding visual branding, speaches too)

    And maybe:
    – webinar-plugin (if possible)
    – latest social media activities
    – References/testemonials

    Seems theres not much focus on themes, where you can present and sell video-packages? 🙂
    Best regards, Elisabeth

    1. Elisabeth,

      It depends how you want to deliver to your customers. If those are coursed that are viewed online you might want to check Learning Managmene System (LMS) or education themes instead.

      For course booking you can use some plugin such as WooCommerce with its Booking addon. It would work with most WordPress themes as long as it supports WooCommerce.

      – webinar-plugin – It depends what you mean by that. If you mean something to GoToMeeting or GoToWebinar then there are no such tools for WordPress but you can always use these services and add a link from your website to these services.
      – latest social media activities – none of theme offers this kind of functionality because there are thousands of plugins for that as well as special widgets that are created by social websites that you can embed on your website. All these tools are free and easy to setup and are well documented. All these tools are compatible with any WordPress theme out there.
      – References/testimonials – most themes have this functionality as well as there are loads of awesome plugins to add testimonials. Also you can create them manually within post/page/widget. The sky’s the limit here.

  7. Dan Tanner says:

    Hi, I am currently looking to buy a wordpress template that I can use to sell music, beats, samples, and loops. I would like the theme to work with desktops. laptops, tablets. and smartphones. Could you please point me in the right direction? It will be for digital downloads of the music files. I would like for the customers to hear snippets of the sounds files we will be selling.
    Any help would be greatly appreciated. Looking to buy a them this week.
    Thank you,

    1. The problem is that any theme that runs “Easy Digital Downloads” (EDD), it makes it difficult to manage licensing (unless you only offer 1 type like non-exclusive) . Its also difficult to raise/lower multi-tiered prices across the board (not even if you use coupons)..

      When someone leases a beat for example, upon checkout it will only allow 1 agreement checkbox and its not dynamic based on the license they chose.

      Also its a nightmare to upload and maintain images, samples and final product WAV files, pricing and all that…especially when you have have a large inventory of over 100. I use EDD and doing this now here

      Don’t get me wrong, EDD is a good product, it just has a long way to go before it becomes perfect. And this is not knocking down anything Aigars is saying, SquaredCode in itself looks like an awesome theme.

      I would recommend whatever theme you choose, just go with like Beatstars or MyFlashStore and embed their players.

  8. Excellent List Of Themes! Very much look forward selling my own WordPress plugins.

  9. Hi

    I need to sell individual downloadable images (possibly prints and merchandise too), some sets of images, and some images will be free to download.

    I also need a section where other contributors can set up their stores (with limited control of adding their bio, photo, custom header). Any recommendations?

    Thanks in advance!

    1. Vat,

      That’s exactly what these themes are for but my personal recommendation is Marketica theme with comes with support for WooCommerce Multi Vendor setup.

  10. steve cadman says:

    Some great ideas here, i am about to build a stock image site so there themes are a great starting point.

  11. Hi, looks good but I would like to sell books and Videos for doctors. I would like the customers to pay for download and probably only show trailers on the site. Any chance you have a candidate for me? thx in advance

  12. Parker Williams says:

    I’ve gone through your list, and some of the themes are impressive, but not what I need.

    I am an author. My books show up in multiple websites. What I’m looking for is a theme where I can display my book, then list the sites where it’s available. So if my book is sold on Amazon, AllRomance, iTunes, etc, I can have links to those places, but still have reviews and things in my site. Have you ever heard of a theme like that, sir?

    And thank you for taking the time to make this list.

    1. Parker,

      Any WooCommerce powered theme will get the job done for you. There are some listed above and more can be found here. In your case you will need a slight tweak for your WooCommerce plugin and it is this add-on. It will allow to replace regular WooCommerce “Buy Now” or “Add To Cart” buttons with buttons that will point to Amazon or elsewhere. This add-on works with any WooCommerce powered theme.

  13. Hi Aigars,

    I have a buy and sell website built on wordpress. However, I’ve got to a point now that I need to add some features to it and my developers are telling me that I need to move away from WordPress and build a website from scratch. I was wondering is there any platform for buy/sell digital goods that is not on wordpress? I’m even willing to buy a code that is developed, tested and passed security and performance tests rather than building from scratch, which is costly and I don’t know if the end product will be any good at all.
    Appreciate your advice?

  14. Sir, i have over a thousand ebook to sell, category by category which theme will you recommend for me. You can give like 3 exact themes that will do the work,
    thank you

  15. Hey Aigars,
    Thanks a lot for sharing an awesome theme list. Although I have gone through your list and some of the theme are really impressive but I am confused which are the best for me? I have chosen sparkling with hesitated. However, I want to start blogging with any types of books. can you suggest any? Thanks!

    1. Whitney,

      You need to be passionate and knowledgeable about the subject you want to blog about and have at least 100 hundred ideas in your mind for topic that you want to cover. Then you can start blogging and will always have a topic to write about and never run out of ideas. Making your own WordPress powered blog is very simple and we have a detailed guide with all the steps from the idea to a working blog. You can read our guide here.

  16. tidevarvet says:

    Themes are Amazing i like them all but Marketify is what i was looking for Thank You !

  17. Jon Loveless says:

    I am going to build a new WP site to sell a single software product for PC’s. What would be a good theme to do this with? Purchase options, digital delivery, demo, support? Many thanks for any recommendations.

    1. Jon,

      In that case I think that having a landing page style website would be a much better fit. Here and here are some examples you might want to consider.

  18. Warren Lynn says:

    Thanks for the list. I am trying to find a WP theme that will allow people to download digital art. I want to give them access to free and paid downloads by size.

    Please help.


    1. Warren,

      Unfortunately, none of themes offers this by default. The best solution here would be to choose theme with Easy Digital Downloads integration and then hire someone from Upwork to do this tweak for downloads based on size.

  19. Themes are Amazing i like them all! what i was looking for Thank You so much!

  20. Thank you for this great list of themes! I am trying to find the right theme for my site which is selling affiliate products. The site will list different products that I am selling for different affiliates. I want the items to be displayed in boxes with a brief description underneath and then a buy now button. I wasn’t sure if it was possible to have a shopping cart because if they are interested in products that were from different affiliates I am not sure how they could do just one purchase of all products or if they would just have to purchase one at a time. Do you have any advice and would adot theme be a good choice? Thank you so much!

    1. Stacie,

      Shopping cart is of the question in your case. However, you can use any WooCommerce theme to sell affiliate products Of course, your visitors will be directed away from your website in case they want to purchase something. There is an option available in WooCommerce called External/Affiliate that you can find under Product Data dropdown menu. Knowing that you can choose any of these themes and make it look like an ecommerce website but in reality you will be just an affiliate.

  21. HI i would like to sell mp3s and also would like to offer a free stream mp3 a week, but want users to give email before streaming. I’m leaving squarespace because there isnt that option. Do you have rec a theme that does? Thanks,

    1. You should look for a plugin or services that provides this kind of functionality. Themes are all about design and functionality comes from plugins.

  22. Tim Haugen says:

    Hi! I am establishing a website where I will sell sets of my photos. Each set will have the same number of photos, and sets will all cost the same. so that should simplify matters. Do any of these themes stand out to you for a site such as mine?

    1. Tim,

      Any of above listed themes will work perfectly fine. And also any WooCommerce powered theme as well since it allows to sell physical and digital goods. Just choose the one that you like from a design perspective.

  23. Hi Aigars

    I want to build a website like DigiSeller theme. But instead of physical delivery or digital download of the books, i want to give access to user to read all the available books online only after paying a time bound subscription fee . It should not be downloadable or printable. Is there any theme like that or any solution in same theme.


    1. James,

      Themes are not for that because themes are all about design and not extended functionality. For this purpose I would suggest using Restrict Content Pro or similar plugin which works with any theme listed above.

  24. I came here to find a free theme but all themes listed here are paid…

    1. We haven’t mentioned anywhere that any of these are free.
      Since you are looking for themes to sell products there is no way to find a free one. You are looking to make money but why would developers need to spend their time and resources to build themes and give away for free to someone that will be using their products for commercial use?

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top

If you wish to withdraw your consent and stop hearing from us, simply click the unsubscribe link at the bottom of every email we send or contact us at [email protected]. We value and respect your personal data and privacy. To view our privacy policy, please visit our website. By submitting this form, you agree that we may process your information in accordance with these terms.